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Banner / Youtube takeover
In a highly populated public area we will stage a crashed Patagonia truck which is leaking its cargo. The Nano Puff cargo will miraculously float into the air while a puzzled crowd gathers to watch. The staging also acts as the launch of a city wide Foursquare scavenger hunt directing the audience to check-in and learn more.
See where the Nano Puff Pullover can take you in our city wide Foursquare scavenger hunt. Track down five of the scattered pullovers and win a 20% discount. The locations are meant to apply to Nano Puff activities while also a general enthusiasm for outdoor activities and exploration.
When one finds a Nano Puff location they must check-in to it via Foursquare. Once checked-in you are provided two hints to the nearest locations. After checking-in to five locations you unlock the Patagonia Explorer badge which is all that is needed to redeem your discount.
